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Sometimes Blogging Can Go Too Far

Published Monday, December 15, 2008 by bloggerblognet83280 | E-mail this post

A few weeks ago our company Brand Identity Guru paid for a review of our service from a company called Reviewme.com. Reviewme then hires bloggers to write a review about your product/service or web site. Typically these are unbiased reviews about a topic or website.

Weve had hundreds of bloggers review our company and our clients. Out of these reviews weve never had problems or issues concerning the blog reviews. Some of the reviews are good and some are not so good. This is par for the course when having bloggers review a subject that they may or may not know a lot about. Usually the reviews are fair and turn out well.

But one blogger has taken the freedom of speech thing a little far.

Internet Consulting World or Garry Egan is one such blogger. He originally reviewed our branding test at internetconsultingworld dot com. The review was negative but only because Gary Egan doesnt know what positioning is or the basic elements of branding. He certainly didnt know what brand identity meant. But instead of just saying I dont know what this does and if its actually good or not he went on a negative campaign on everything.

So in response to his heated review of our free branding test we posted a response in our branding blog in defense of our branding test tool. Our response spawned a hellfire campaign by Internet Consulting World and Garry Eggan.

Gary E as he blogs from went on to swear, threaten and attempt to use search engine optimization techniques to drive people to view his blog and search results. This was completely over the lines of good business. Some may even say it could be unfair competition since we both provide SEO services in the Internet Business Consulting world. Even though anyone reading this blog post would find it offensive, childish and extremely unprofessional.

Sometimes blog, blogs and blogging can go too far. Read Gary Egans article here: internetconsultingworld dot com

We genuinely feel sorry for unprofessional business people like this but blogging requires some responsibility so its good to point out the negatives with the positives. Blogging is becoming extremely popular and it requires a level of professionalism and skill. Hiring a blogger like Garry Egan (who only gets paid $5 for an article) needs to be looked at and weighed before moving forward.

The moral of this story is be professional while blogging and avoid circumstances like this one. Your brand image means everything to your company. Take care of it.

Scott White is President of Brand Identity Guru a leading branding agency. and market research firm located in Boston, Massachusetts. As a branding company we specialize in strategy and creative.

Blogger BlogNet14727

Sometimes Blogging Can Go Too Far

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Blogger BlogNet14727: Sometimes Blogging Can Go Too Far

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